Know what good Google Ads management looks like before you hire anyone
Five plain-language guides built on the MaxV™ benchmark and our own published pricing and contract standards, so you can grade any agency. Including this one.
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Resources | Google Ads Guides & Selection Advice
Plain-language guides to choosing a Google Ads agency: pricing models compared, contract terms to demand, and the red flags of wasted spend.
How to Choose a Google Ads Agency
Five criteria separate agencies that grow accounts from ones that drain them: specialization, account ownership, pricing model, me
Google Ads Agency Pricing Models
Percent of spend, flat retainer, performance fees: what each Google Ads pricing model rewards, where incentives break, and how to
Account Ownership & Contract Terms
Who should own your Google Ads account? You. The five assets to keep in your name, the contract clauses that trap you, and a 10-mi
What Good Google Ads Management Looks Like
Good Google Ads management is checkable: verified tracking before spend, the right campaign types, tROAS bidding and landing pages
Red Flags & Garbage Spend
Seven red flags that show where a Google Ads account leaks budget, from broad match defaults to PMax overlap, plus a 20-minute sel
These criteria are credible because we already meet them in public
Before you hire any Google Ads agency, check three things: who owns the account, how the fee is structured, and whether the agency can name its method. Here is how each answer reads for the people who wrote these guides.
A flat retainer, with no contract
The fee is fixed and published, so nobody profits from spending more of your budget. See our published pricing and policies.
You own your account
Your ad account, your data and your exit stay yours. There is no lock-in to keep you in place.
A method you can name
The work runs on a documented benchmark, not adjectives. Read the MaxV™ benchmark explained.
A current Google Partner
Verified Google Partner status, stated plainly. No inflated badges, because honest credentials are the point.
Criteria you can use against us
These standards are agency-agnostic. Hold them up to anyone you evaluate, this team included.
The same standard, held for over ten years
They have supported us for over 10 years. Impeccable service, great integrity, always listening and always ready to act.
Our Google Ads landing pages perform much better since we started working with them.
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See where your budget leaks, before you change a thing
A current Google Partner runs the red-flag checklist on your live account and shows you where spend buys clicks instead of qualified value. Free, and no obligation either way.
Get my free Google Ads auditFlat retainer, no contract, and you keep your account no matter what you decide.