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The MaxV™ Method
5.0 ★Google · Google Partner · $14M managed/yr

Google Ads lead generation built on lead value, not lead volume

The MaxV™ method tracks which leads actually become customers (GA4, Enhanced Conversions, call tracking) and feeds that value back into Google's bidding. Your budget chases qualified leads instead of cheap form fills.

What MaxV™ management covers

Your budget hunts the leads that close, not ten cheap form fills

Your budget chases the searches that close, not the cheap ones

Search campaigns built on high-intent queries put your offer in front of people already looking to buy, so spend flows to leads that become customers.

Google's automation works for your pipeline, not against it

Performance Max runs on lead-value signals instead of generic defaults, and Demand Gen keeps the top of your pipeline filling between high-intent searches.

Google learns what a good lead is worth to you

GA4, GTM and Enhanced Conversions track which leads actually convert. That value feeds target ROAS bidding, so the algorithm prices every click against real lead quality.

Every click lands on a page built to convert it

Landing pages and conversion work for your paid traffic are built inside the MaxV™ methodology, so the money spent on the click is not wasted on arrival.

Choose your vertical

Your leads close differently. Your playbook should too

Home Services & Contractors

Capture local intent when homeowners are searching, then optimize toward booked appointments instead of a pile of unanswered form fills.

Manufacturers & Distributors

Generate demand at the top and route leads to your retailer and contractor network, with tracking that shows which ones turn into real business.

Health Providers & Clinics

Fill the schedule with appointment bookings through campaigns built with the sensitivity your patients and your field demand.

Lenders & Finance

Google Ads management for lenders and finance firms. MaxV™ qualification, call tracking and Enhanced Conversions optimize for funded outcomes.

Trainers & Coaches

Enhanced Conversions, dedicated landing pages and tROAS bidding built for trainers, coaches and training firms under the MaxV™ method.

Proof

Named clients, results counted in qualified leads

Entreprises MST

3x

Qualified leads. Counted by who becomes a customer, not by who fills a form.

Comairco · HVAC manufacturer and distributor

−39%

Cost per qualified lead. Every ad dollar buys more real buyers, not cheaper junk.

Pretech

3x

Qualified leads, with lead-value signals steering the bidding under MaxV™.

The difference

Same budget. Two ways an agency can be paid to run it.

Typical agency
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What is the agency paid on?
A percentage of your ad spend. The fee grows when your budget grows, whether results follow or not.
A flat monthly retainer. The only way we keep your account is to keep qualified leads coming.
What counts as success?
Lead count and cost per lead. A junk form fill weighs the same as a signed contract.
Cost per qualified lead. Every lead is measured by what it is actually worth to your business. MaxV™ · lead value over lead volume
What does Google's algorithm learn?
To chase more conversions, which usually means cheaper, weaker inquiries.
To chase value. Qualified-lead signals feed value-based tROAS bidding, so your budget shifts toward leads that close.
Who builds the landing pages?
Often out of scope, or quoted as a separate project.
Pages for paid traffic are built inside the methodology, not sold as an extra. MaxV™ · landing pages included
What if you sell through a network?
Leads land in one generic inbox and stall there.
Captured demand gets routed to the right dealer or retailer in your network. MaxV™ · manufacturer-to-retailer routing
What if you want out?
Read the fine print. Multi-month lock-in clauses are common.
Leave any month. The account, the data and the leads stay yours either way.
FAQ

Straight answers to the questions that block a decision

How do you measure lead quality?+

GA4, Enhanced Conversions and call tracking show which leads become customers. Each lead gets a value that feeds target ROAS bidding, so the algorithm chases qualified leads, not cheap form fills.

Am I locked into a contract?+

No. A flat monthly retainer with no contract means you can leave any month. The account is re-earned every month with qualified leads, not held by paperwork.

Which campaign types do you run?+

Search, Performance Max and Demand Gen. Those three types cover how buyers find a service business on Google. SEO and social advertising are not part of this service.

Do you build the landing pages?+

Yes, for your paid traffic, as part of MaxV™. Pages and campaigns are optimized as one system. Landing pages are not sold as a standalone service.

Which industries do you serve?+

Six verticals: home services and contractors, manufacturers and distributors, health providers, lenders and finance, trainers and coaches, and lawyers and legal.

Are you a certified Google Partner?+

Yes. IMG Media holds current Google Partner status.

Find out what your Google Ads account is really teaching Google

Before you commit to anything, you get a concrete read on your account: what Google is learning, where budget leaks, and what a qualified-lead focus would change.

Get my free lead-gen audit