Google Ads lead generation built on lead value, not lead volume
The MaxV™ method tracks which leads actually become customers (GA4, Enhanced Conversions, call tracking) and feeds that value back into Google's bidding, so your budget chases qualified leads instead of cheap form fills.
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Google Ads for Lead Generation | MaxV™ Methodology
Google Ads campaigns optimized for qualified lead value, not raw volume. MaxV™ method, flat retainer, no contract. Clients report 3x qualified leads.
Google Ads for Home Services & Contractors
Home-service contractors get booked jobs, not junk clicks: MaxV™ seasonal local-intent Google Ads with full call & booking trackin
Google Ads for Manufacturers & Distributors
Qualified Google Ads leads routed straight to your dealer and retailer network. Call-tracking supervision, bilingual follow-up, fl
Google Ads for Health Providers & Clinics
Google Ads built for clinics: the MaxV™ method tracks booked appointments, not clicks. Campaigns built to respect Google's healthc
Google Ads for Lenders & Finance
Google Ads management for lenders and finance firms. MaxV™ qualification, call tracking and Enhanced Conversions optimize for fund
Google Ads for Trainers & Coaches
MaxV™ Google Ads management for trainers, coaches & training firms: Enhanced Conversions, dedicated landing pages and tROAS biddin
Google Ads for Lawyers & Legal Services
Why one qualified lead beats ten form fills
Most agencies report leads as a volume number, so your budget drifts toward cheap, unqualified inquiries. MaxV™ flips the target to lead value: Google Ads optimizes toward leads that convert into customers when qualified-lead signals are fed back into the account.
The problem with volume reporting
A high lead count looks great on a dashboard. It hides the junk inquiries that never become customers.
We track which leads actually close
GA4, GTM and Enhanced Conversions measure the real outcomes. Call tracking captures the lead when the lead is a phone call.
Value feeds the bidding
Those qualified-lead signals flow into value-based target ROAS bidding, so Google's algorithm hunts quality instead of cheap clicks.
Landing pages built for paid traffic
The pages your clicks land on are part of the methodology, not a side service. They are built to turn paid visits into qualified leads.
The Evio platform on your account
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Named clients. Qualified-lead numbers, not vanity counts.
Entreprises MST
3×
Qualified leads, with MaxV™ value-based bidding.
Comairco
−39%
Cost per qualified lead, on the MaxV™ method.
Pretech
3×
Qualified leads, optimized for value over volume.
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From click to closed lead, validated by the people who lived it
“Excellent service! Professional, responsive and highly competent team. Our Google Ads landing pages have been performing far better since we started working with them. I recommend them without hesitation.”
What you actually get when MaxV™ runs your account
Your budget chases the leads that close
Search and Performance Max run on high-intent queries, tuned with lead-value signals so spend follows buyers, not browsers.
Get my free lead-gen audit →
Google bids on quality, not headcount
Value-based target ROAS feeds qualified-lead value back into bidding, so the algorithm targets leads that become customers.
Get my free lead-gen audit →
You see which leads actually convert
GA4, GTM, Enhanced Conversions and call tracking measure real lead outcomes, so quality stops being a guess.
Get my free lead-gen audit →
Your clicks land on pages built to convert
Landing pages for your paid traffic come inside the methodology, plus Demand Gen to keep the pipeline filling.
Get my free lead-gen audit →A flat retainer keeps us honest about lead quality
Lead generation on Google Ads: straight answers
How do you measure lead quality?+
We track which leads actually become customers using GA4, Enhanced Conversions and call tracking, then feed that value back into target ROAS bidding. That way Google optimizes toward qualified leads, not raw form fills.
Am I locked into a contract?+
No. It's a flat retainer with no contract, so the incentive is to keep qualified leads coming instead of inflating spend. See our flat retainer pricing and policies at /en/our-model/.
Which campaign types do you run?+
We run Search, Performance Max and Demand Gen on lead-gen accounts. Each one feeds the same qualified-lead signals back into bidding so budget chases value across every campaign type.
Do you build the landing pages?+
Yes, landing pages for paid traffic are built inside the MaxV™ method, not sold as a standalone service. They're shaped to convert the clicks your campaigns pay for into qualified leads.
Which industries do you serve?+
We run lead-gen accounts across six verticals, each with its own playbook: home services and contractors, manufacturers and distributors, health providers, lenders and finance, trainers and coaches, and lawyers and legal.
Are you a certified Google partner?+
Yes, we hold current Google Partner status. You can read more about the team behind the MaxV™ method.
See what your leads are really worth
- ✓A concrete read on what Google is learning from your account signals
- ✓Where your spend leaks on cheap form fills instead of qualified leads
- ✓No contract behind the ask, in French or English
Ready to get started?
Tell us about your goals and we’ll take it from there — no obligation.
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