The MaxV™ method pairs local-intent Search and Performance Max with conversion tracking that counts calls, direction requests and quote forms (GA4, Google Tag Manager, Enhanced Conversions), so Google's bidding learns what a real customer is worth to your store.
$1.2M
Google Ads managed / month
Without Enhanced Conversions, Google chases the cheapest click — paying for visitors who were never coming in.
Generalist agencies paid on spend optimize for traffic. Nothing in the account ties ad dollars to calls, directions or in-store revenue.
Without GA4 events and store-outcome values, Google's algorithm cannot tell a browser from a buyer at your counter.
GA4, Google Tag Manager and Enhanced Conversions capture calls, direction requests and quote forms as store outcomes. Google finally sees what a real customer looks like.
Search captures shoppers already looking for what you sell nearby. Performance Max extends reach across Maps, YouTube and Display. You appear at the moment a nearby shopper is choosing.
Target ROAS bidding is tuned to what a customer is worth to your store. Budget moves toward searches and audiences that produce calls, visits and quotes.
Landing pages are part of the methodology, not a separate invoice. Campaigns and pages improve as one system — the same ad spend converts more visitors into store traffic.
Beautysense · beauty retail
+300%
ROAS growth once value-based bidding knew what a buyer was worth. The MaxV™ engine applied to retail revenue.
Hitchweb · auto parts retail
+25%
Revenue growth year over year on margin-based tROAS bidding. Growth measured in dollars, not clicks.
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“Our Google Ads landing pages perform much better since we started working with them.”
No fixed minimum is hidden in the fine print. IMG Media charges a flat monthly retainer that does not grow with your ad spend, so every extra dollar goes to Google, not agency commission.
With GA4, Google Tag Manager and Enhanced Conversions. Calls, direction requests and quote forms are each assigned a value and fed into target ROAS bidding so Google learns what a real customer is worth.
Yes. IMG Media runs campaigns in French for Quebec and English across Canada, so keywords, ads and landing pages match the language your customers actually search in.
You leave. No long-term contract means you can walk away any month. That structure is deliberate: performance is the only thing keeping the relationship.
Local-intent Search, Performance Max, and Demand Gen where it fits. Landing pages built for paid traffic are included in the MaxV™ method — pages and campaigns improve as one system.
The partners themselves: Nathanaël Morin (Partner, Director of Technology) and Martin Genesse (Founder and Strategy Director). Your account is never handed to a junior pool.
For local retailers across Quebec and Canada — flat retainer quoted up front, no contract, leave any month.