Google Ads · Trainers & Coaches

Google Ads That Book Qualified Discovery Calls, Not Freebie Hunters

The MaxV™ methodology trains Google on what a real client looks like. Enhanced Conversions tracks your booked calls and enrolments, tROAS bidding chases them, and dedicated program landing pages (included in your retainer) convert them. Built for trainers, coaches and training businesses.

Get my free consultation

Fee model: Flat retainer · no contract
Certification: Google Partner (current)
Consultation: Costs nothing

$1.2M

Google Ads managed / month

How MaxV™ works here

Why Cheap Leads Go Nowhere

Count form fills, and Google finds you freebie hunters

Google Ads optimizes toward whatever conversion you measure. Count every download and contact form as a win, and the algorithm learns to find more people who grab the freebie and vanish.

Enhanced Conversions tracks what actually matters

Set up through GA4 and GTM, Enhanced Conversions tracks booked calls and enrolments instead of raw form fills, giving the algorithm the right signal.

tROAS bidding chases real clients

Once booked calls and enrolments become the conversion signal, tROAS bidding tells Google to chase visitors who look like your real clients, not cheap clickers.

Dedicated landing pages convert paid traffic

Program landing pages built for paid traffic and CRO-tested are included inside the retainer — never a separate line item — so campaigns and pages improve as one system.

How it works

The MaxV™ Method

Your tracking learns what a real client looks like

You define revenue-driving actions — a booked discovery call or program sign-up. We wire those into GA4 and GTM with Enhanced Conversions so campaigns optimize on buyers, not browsers.

Each program gets its own landing page

Your certification, cohort or coaching offer lands on a dedicated page built for paid traffic and CRO-tested inside the retainer. Pages and campaigns improve as one system, never a separate invoice.

Your campaign mix matches how people buy training

Search captures high-intent program queries. Demand Gen warms audiences still researching. Performance Max joins where volume supports it. Each channel gets a job; budget follows performance.

Bids get tuned to lead quality and program value

With booked calls and enrolments as the signal, target ROAS and value-based bidding chase leads that match your program economics. A high-ticket cohort and a short workshop are no longer bid the same way.

Proof

Proof · Qualified-Lead Results

Entreprises MST

3×

Qualified leads tripled once booked sales conversations, not form fills, became the optimization signal.

Pretech

3×

Qualified leads tripled with the same signal-quality approach. Leads worth following up on, not raw volume.

Comairco

−39%

Cost per qualified lead. Every dollar of budget bought more real prospects, not cheaper form fills.

Trainer / coach case

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The difference

Compare The Fee Models

Typical agency

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What is the agency paid on?

Percentage-of-spend: A cut of your ad spend — the fee grows with the budget, whether enrolments come in or not.

IMG Media flat retainer: A flat monthly retainer. The fee is the same number whether you spend more or less that month.

What happens when you scale up for a launch?

Percentage-of-spend: Doubling spend for an intake window also raises the agency fee, on top of extra media cost.

IMG Media flat retainer: Spend flexes up for the launch; the retainer does not move. Every added dollar buys ads, not fees.

Who benefits when the budget grows?

Percentage-of-spend: The model earns more when you spend more, so bigger budgets are always on the table.

IMG Media flat retainer: Nobody but you. We earn nothing extra from a bigger budget — spend rises only when booked discovery calls justify it.

What about landing pages for your programs?

Percentage-of-spend: Often out of scope, or quoted as a separate project on top of management fees.

IMG Media flat retainer: Dedicated program landing pages are built and improved inside the retainer, not sold separately.

What happens in your slow season?

Percentage-of-spend: Multi-month contracts are common — you can end up paying through months you are not enrolling.

IMG Media flat retainer: No contract. Scale down or step away between intakes, come back when the next cohort opens. We re-earn the file every month.

Is the team certified on the platform?

Percentage-of-spend: Credentials vary — ask to see a current one before you commit.

IMG Media flat retainer: Current Google Partner. Independent on the fee model, certified on the platform.

Testimonials

Proof · The Landing Pages, From the Client's Side

“Our Google Ads landing pages perform much better since we started working with them. Professional, responsive and highly competent team.”

Naomi Burney · Google review ★★★★★

FAQ

Before You Book a Call

Does Google Ads actually work for a $3k+ coaching program, or will the cost per click eat me alive?+

It works because the math runs on program value, not click price. Enhanced Conversions assigns a value to each booked call, and tROAS bidding spends your budget chasing that value instead of cheap clicks.

How do you stop freebie hunters from eating my budget?+

By changing what Google counts as a conversion. Your campaigns report booked discovery calls and enrolments back to Google through GA4, GTM and Enhanced Conversions, so the system learns what a paying client looks like.

Do I need a new website before campaigns can launch?+

No. Dedicated landing pages for each program are built within the flat retainer, not sold separately. Your existing site stays as is. Pages and campaigns are optimized as one system.

What budget makes sense to start with?+

Enough to generate the conversion data value-based bidding needs — which depends on program price, market CPC and target cost per booked call. The free consultation works that math out before you commit a dollar.

How fast do qualified calls start showing up?+

Search campaigns target people already looking for your program, so qualified calls can come from the earliest clicks. Efficiency improves over time as Enhanced Conversions feeds booked-call data back into tROAS bidding.

My enrolment is seasonal. Can I scale down between cohorts?+

Yes. The flat retainer has no contract, so you can push spend up for a cohort launch and pull it back between intakes without your agency fee inflating alongside it. We re-earn your business every month.