Google Ads That Book Qualified Discovery Calls, Not Freebie Hunters
The MaxV™ methodology trains Google on what a real client looks like. Enhanced Conversions tracks booked calls and enrolments, tROAS bidding chases them, and dedicated program landing pages convert them. Built for trainers, coaches and training businesses.
Cheap leads that never enrol come from counting the wrong conversion
Google Ads optimizes toward whatever conversion you measure. Count form fills and a free download, and the algorithm learns to find more people who want freebies. Count a booked discovery call instead, and the same budget starts buying people who actually enrol.
The algorithm copies your conversion
Tell Google a download counts, and it goes looking for more downloaders. Your dashboard fills up while your calendar stays empty.
High-ticket means a long decision
Coaching and training programs sell over discovery calls and enrolment cycles. A raw form fill says nothing about whether someone can buy.
Tire-kickers cost you twice
First in ad spend, then in the hours your team burns chasing people who were only ever browsing.
More leads is not the win
A lower cost per lead looks great in a report. It means nothing if none of those leads ever book a call.
Feed Google the right signal
Make a booked call or enrolment the conversion, and the same spend starts finding people who look like real clients.
From click to enrolment, in 4 steps
Track what actually counts
GA4, GTM and Enhanced Conversions are set up so booked discovery calls and program sign-ups become the signal Google optimizes toward, not page views. The algorithm now learns what a real client looks like.
Land them on a page built to convert
You get a dedicated landing page per program or offer, built and CRO-tested inside your retainer (never sold as an extra). Paid traffic arrives somewhere designed to turn interest into a booked call.
Reach buyers at every stage
Search captures high-intent program queries, Demand Gen reaches people researching certifications and coaching, and Performance Max scales where the volume supports it. The mix matches how your prospects actually shop.
Bid on the value of a client
tROAS and value-based bidding are tuned to lead quality and the worth of each program, so budget chases booked calls that enrol, not the cheapest clicks. You spend on prospects who buy. Want the full method? See the complete MaxV™ lead generation methodology.
Find your training model below
Corporate training firms
Bid on booked discovery calls, not form fills, so multi-stakeholder B2B deals become the optimization signal.
Enhanced Conversions counts the qualified call, not the inquiry.
Certification & professional development
tROAS bidding chases enrolment value, so spend climbs into cohort deadlines and eases off in your slow season.
Flat retainer, no contract, so seasonality never locks you in.
Private coaching practices
Dedicated program landing pages built inside the retainer feed the discovery-call funnel for high-ticket offers.
The call is the conversion, so the algorithm hunts for clients who book.
The same qualified-lead methodology, applied across lead-gen niches.
Entreprises MST
3×
Qualified leads versus their starting baseline.
Pretech
3×
Qualified leads versus their starting baseline.
Comairco
−39%
Cost per qualified lead, after retuning the bidding signal.
Your program
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Trainer and coach case study in progress. Your booked-call result lands here next.
Clients on the landing pages and the follow-through
Our Google Ads landing pages perform much better since we started working with them. Professional, responsive and highly competent team.
IMG Media has supported us for over 10 years. Impeccable service and great integrity.
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Flat retainer vs. percentage-of-spend agencies
Straight answers on Google Ads for high-ticket programs
Aren't clicks too expensive to make Google Ads work for a $3k+ program?+
A high cost per click only hurts when you measure clicks. For a high-ticket program, what matters is the cost per booked call and per enrolment against the value of one client. We bid on that value with tROAS, so Google spends to win calls worth thousands, not to win the cheapest click. When one enrolment is worth far more than the click that started it, a higher CPC is the right trade.
How do you stop freebie hunters from eating the budget?+
Google optimizes toward whatever conversion you count. If you count form fills, it learns to find more people who fill forms, including the ones who never buy. We track the booked discovery call as the conversion with Enhanced Conversions, GA4 and GTM, so the call (not the click) becomes the signal the algorithm chases. Once the machine is rewarded for real calls, it targets people who behave like real clients.
Do I need a new website first?+
No. Dedicated program landing pages are built inside the retainer, so paid traffic lands on a page designed to convert into a booked call rather than on a busy homepage. You keep your existing site untouched. The landing pages are part of the management, not a separate project you have to commission or budget for on the side.
What budget makes sense to start?+
The right starting budget depends on your program price, your enrolment cycle, and how many qualified calls you can handle each month. We work that out with you in the free consultation: what a qualified booked call should cost for your program, and how much spend it takes to feed Google enough call data to learn from. You leave with a number grounded in your economics, not a generic package.
How fast do qualified calls start showing up?+
Clicks and early calls can come quickly, but the algorithm needs a window of booked-call data before it reliably finds more of the same. The ramp depends on your budget and how often your program sells, because tROAS bidding improves as it collects real conversions. We set expectations against your specific cycle in the consultation rather than promising a fixed date.
What if my enrolment is seasonal and I need to pause between cohorts?+
The retainer is flat with no contract, so spend can flex with your cohorts instead of running flat all year. You can scale up before a launch and ease off between intakes without being locked in during a slow season. The model is built for the way training businesses sell, where demand arrives in waves rather than a steady line.
See what Google is learning from your account
- ✓A concrete read on what signals are training your campaigns
- ✓Where your spend leaks before you commit to anything
- ✓Flat retainer, no contract, current Google Partner
Ready to get started?
Tell us about your goals and we’ll take it from there — no obligation.
Request a free consultation