Turn Google Ads clicks into booked jobs for your home service business
MaxV™ builds seasonal, local-intent Search and Performance Max campaigns for your trade, and tracks every call, form and booking as a lead, so your budget follows the jobs, not the clicks.
Why contractor leads go cold before you even call back
The most common Google Ads failure for contractors is untracked phone leads. That makes the campaigns booking real jobs look like losers, so the budget gets cut from exactly the work that pays.
You race four others to dial first
Resold shared leads land in four inboxes at once. The job goes to whoever calls fastest, not whoever does the best work.
Clicks from outside your radius
You pay for taps from towns you do not even drive to. The form fills, the spend climbs, and none of it can turn into a booked job.
Phone calls that never get counted
Most of your real leads ring the phone. If those calls are never tracked, the campaign that booked them shows up empty in the report.
Budget cut from what actually works
When the booking-rich campaign looks dead on paper, it gets the axe first. The leak keeps spending while the winner gets starved.
Feast or famine by season
Spend runs flat all year while demand for your trade does not. Heating, AC, patio and foundation work each peak on their own calendar.
Named method, named tooling, built for your trade
Campaigns matched to your trade and radius
You get Search, Performance Max and Demand Gen campaigns built around the jobs you actually want and the service area you actually cover. Wasted clicks from outside your radius stop draining the budget.
Every call, form and booking counted as a lead
We set up GA4, Google Tag Manager and Enhanced Conversions so a phone call counts as much as a form fill. Dedicated landing pages built for your paid traffic live inside MaxV™, so the click and the conversion are tracked end to end.
Budget that follows the booked jobs
tROAS bidding learns from your real qualified-lead data, then Evio appointment booking turns interested callers into scheduled visits. [CONTENT NEEDED: one concrete sentence on what Evio is and how its appointment-booking integration works for home-service clients.] The result: spend that chases the work, not the noise.
Spend when your customers are actually searching
Home-services Google Ads budgets should be paced to seasonal demand by trade, not spent evenly across the year. Heating searches climb in the cold months. AC and patio jobs surge in spring and summer. Foundation and piling demand moves with the freeze-thaw. We pace your budget to that calendar, and to your real service area, so spend lands where the searches are.
Your trade has its own search and lead pattern
HVAC
Emergency "no heat" and "AC repair near me" searches spike by season.
MaxV™ paces budget to heating and cooling demand, and counts every call as a lead. Run HVAC manufacturer and distributor accounts? See Google Ads for HVAC manufacturers and distributors.
Plumbing
Burst-pipe and clogged-drain searches convert on the first phone call.
Enhanced Conversions track the calls and bookings these urgent searches drive, so your budget follows booked jobs inside your real service radius.
Foundation & piling
Cracked-foundation and piling searches climb around freeze-thaw.
Nivo Fondation runs with us as a foundation and piling account. [CONTENT NEEDED: confirm Nivo Fondation's exact trade and one one-line result (metric + timeframe).]
Qualified leads you can count, not clicks you can't.
Entreprises MST
3×
Qualified leads vs. baseline.
Pretech
3×
Qualified leads vs. baseline.
[CONTENT NEEDED]
[CONTENT NEEDED]
[CONTENT NEEDED: home-services client, metric, timeframe.]
What we count
CPQL
Cost per qualified lead, the metric MaxV™ optimizes for.
What owners say after the switch
Our Google Ads landing pages perform much better since we started working with them. Professional, responsive, highly competent team.
IMG Media has supported us for over 10 years. Impeccable service, great integrity, always listening and ready to act.
[CONTENT NEEDED]
Flat retainer, no contract, and the account is yours
Straight answers before you spend a dollar
What budget does my campaign need to actually work?+
Enough to win consistent visibility for your trade in your real service radius during your busy season. The right number depends on your trade, your market and how competitive local search is for the jobs you want, which is exactly what the free audit shows you before you commit. We pace spend to seasonal demand, not evenly across the year, so the budget follows the jobs.
How fast do leads start coming in?+
Search ads can put you in front of in-market customers as soon as campaigns and tracking are live. The first weeks are about gathering real qualified-lead data so bidding can lean into the calls, forms and bookings that turn into jobs. The speed and quality of that ramp depend on your trade, your season and your budget.
How do you track phone calls and bookings as leads?+
Every call, form and booking is counted as a lead through GA4, GTM and Enhanced Conversions. That means a phone call from an ad shows up in the data instead of disappearing, so winning campaigns don't get cut by mistake. You see which campaigns book real jobs, not just which ones drive clicks.
Do you handle the landing page too?+
Yes. Landing pages built for paid traffic are part of MaxV™, not a separate service you buy on the side. They live inside the methodology so the page, the campaign and the tracking all work toward the same booked-job goal.
Will you run ads for my direct competitor in my area?+
[VERIFIED ANSWER — CONTENT NEEDED: confirm the area/trade exclusivity policy for competing home-service accounts.]
What happens if I want to stop?+
You can leave whenever you want. It's a flat monthly retainer with no contract, so there's nothing locking you in. The account and the data are yours to keep, which means we re-earn the work every month.
Get a quote for your home services campaigns
- ✓See what Google is learning from your signals and where spend leaks
- ✓Flat retainer, no contract, you own the account
- ✓Google Partner, available in French and English
Ready to get started?
Tell us about your goals and we’ll take it from there — no obligation.
Request a quote