Google Ads · Home Services & Contractors

Turn Google Ads Clicks Into Booked Jobs for Your Home Service Business

MaxV™ builds seasonal, local-intent Search and Performance Max campaigns for your trade. Every call, form and booking is tracked as a lead through GA4 and Enhanced Conversions, so your budget follows the jobs, not the clicks.

Get my free Google Ads audit

Google Partner: Verified
Google Reviews: 5★
Client tenure: 10+ years

$1.2M

Google Ads managed / month

How MaxV™ works here

The Problem

Why contractor leads go cold before you even call back

The most common Google Ads failure for contractors is untracked phone leads. The campaign that actually books jobs looks like a loser in the report, so it gets its budget cut.

Resold shared leads

You race three or four competitors to dial first. The same homeowner is sold to several contractors and whoever calls first wins the job.

Clicks outside your service radius

You pay for clicks from outside your service radius that you can never serve, draining budget on homeowners your crews can't reach.

Phone calls that never get counted

Calls go untracked so winning campaigns get defunded. The campaigns booking real jobs look like losers and get cut.

How it works

The mechanism, in order

Map your trade's demand curve

Heating in the cold months, AC and patio in spring and summer, foundation and piling around freeze-thaw — demand is charted per trade before a dollar is spent.

Pace budgets to each peak

Budgets ramp up ahead of each peak and pull back in the off-season instead of spending flat, so the budget is there when the phone should be ringing.

Target your actual service radius

Campaigns geo-fenced to the streets your crews can reach, so clicks come from homeowners you can actually serve.

Confirm and adjust on real lead data

Calls, forms and bookings tracked via GA4 Enhanced Conversions confirm the calendar, then pacing adjusts on verified lead data, not assumptions.

Proof

Proof · Verified Results

Entreprises MST · lead generation

3×

Qualified leads. Calls, forms and bookings tracked through Enhanced Conversions, so every counted lead is one you could actually call back.

Pretech · lead generation

3×

Qualified lead volume, with bidding steered by cost per qualified lead instead of cost per click.

Home-services engagement

[CONTENT NEEDED]

One operator-verified home-services result (client, metric, timeframe) goes here so this page stands on its own proof.

Google reviews · named clients

5★

Rated 5 stars on Google by named, verified clients, including one who has stayed for more than 10 years.

The difference

Flat retainer. No contract. The account stays yours.

Typical agency

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What is the agency paid on?

Resellers charge per lead from a pipeline they control; % of spend agencies take a cut so their fee grows when your spend grows.

A flat monthly retainer. The fee stays the same whether your budget goes up or down.

Who else gets your leads?

With resold leads, the same homeowner is sold to several contractors. Whoever dials first wins the job.

Nobody. Every call, form and booking lands with you alone. MaxV™ · leads generated, never resold.

What counts as a result?

Clicks and lead counts. Phone calls often go uncounted, so campaigns booking real jobs can look like losers.

Calls, forms and bookings, each counted as a lead. GA4 + GTM + Enhanced Conversions.

Who owns the Google Ads account?

With a reseller, you never had one. You rent access to their pipeline, and it closes the day you stop paying.

You do. The account, conversion history and every lead it produces are yours from day one.

What keeps the agency performing?

Often the contract. Once committed to a term, the fee arrives whether qualified leads do or not.

The work. With no contract, qualified leads month after month are the only thing that keeps your file open.

What if you want out?

Term commitments are common, and a rented pipeline switches off when the payments do.

Leave any month. You keep the account, the data and the leads. No exit clause to negotiate.

Testimonials

What Owners Say After the Switch

“IMG Media has supported us for over 10 years. Impeccable service, great integrity, always listening and ready to act.”

Robert Ste-Marie · client for over 10 years · Verified 5-star Google review

FAQ

Before You Ask For a Quote

What budget do I need for Google Ads to work in my trade?+

It depends on your service area, trade's cost per click, and launch season. You pay Google directly for ad spend, separate from the flat retainer. The free audit tells you what your market requires before you commit.

How fast do the first leads come in?+

Search campaigns can start showing ads as soon as tracking and landing pages are in place. Speed to leads depends on your trade's season and service area — that is why MaxV™ paces budget to seasonal demand.

How do you count phone calls and bookings as leads?+

Every call, form fill and booked appointment is tracked through GA4, Google Tag Manager and Enhanced Conversions. When calls go uncounted, the campaigns booking your jobs look like losers and get cut.

Do you handle the landing page, or do I need my own?+

Your landing pages are built for you inside the MaxV™ methodology. The page and campaign are tuned together as one system — a strong campaign sending clicks to a weak page still loses the job.

What happens if I want to stop?+

You leave with everything. No contract; the engagement is a flat monthly retainer. The Google Ads account, conversion data and leads stay yours. You can meet the team before deciding.