Google Ads Leads, Routed Straight to Your Dealer Network
Our lead routing model under MaxV™ sends every qualified inquiry to the right retailer, dealer or contractor in your network, supervised by call tracking and confirmed in French and English before it can go cold.
Your ads work. The lead still dies at head office.
The inquiry lands in a central inbox. The dealer who serves that territory never hears about it in time. The lead goes cold, and your channel blames the brand. Most agencies measure the form fill and stop there. The routing is the part nobody owns.
The lead lands in the wrong place
A prospect fills the form. It hits a head-office inbox, not the dealer who actually closes in that region.
Nobody owns the next hour
By the time the inquiry is forwarded, the buyer has already called the next supplier on their list.
The channel blames the brand
Your dealers say the leads are weak. The truth is they never reached them while they were warm.
The reporting looks fine
Form fills, clicks and cost per lead all read green. The number that matters, whether a dealer ever got the call, goes unmeasured.
Generalists stop at the form
A two-step channel needs the lead handed to the right network member. Most agencies were never built to do that.
From click to dealer call, in 5 tracked steps
Demand is captured
Search, Performance Max and Demand Gen campaigns turn the demand for your brand into qualified inquiries. The prospect who is ready to buy raises their hand.
Every lead is attributed
GA4, GTM and Enhanced Conversions tag each inquiry the moment it lands. You see where it came from, so no lead is ever a guess.
Routed by territory
The inquiry is directed to the dealer, retailer or contractor serving that prospect's territory. The right network member gets a lead they can actually close.
Supervised by call tracking
Call tracking logs each hand-off so you can confirm the lead reached its dealer. No routed lead disappears unverified, and every step is auditable.
Confirmed in FR or EN
AI bilingual follow-ups answer the prospect in French or English right away, even before the dealer picks up. The lead stays warm instead of going cold. A lead routing model is a Google Ads setup where your campaigns generate qualified inquiries that are automatically directed to the dealer, retailer or contractor serving that prospect's territory, with call tracking verifying each hand-off.
The tactics that feed every routed lead
Capture in-market demand with Search
Search campaigns catch the buyers already looking for your product or a dealer near them, so the demand your brand built turns into inquiries your network can close.
See how Search feeds routing →
Cover the full network with Performance Max
Performance Max reaches buyers across the whole of Google in one campaign, so every dealer and retailer in your network draws from the same demand pool instead of fighting over scraps.
See how PMax covers your network →
Open new territory with Demand Gen
Demand Gen builds awareness where you are adding a dealer or entering a region, so a new network member starts seeing routed inquiries instead of waiting for word of mouth.
See how Demand Gen opens regions →
Bid to qualified-lead value, not raw volume
Target ROAS bidding is tuned to the value of a qualified lead, so spend chases inquiries your dealers can actually close instead of cheap form fills that go nowhere.
See how tROAS protects spend →Comairco: cost per qualified lead down 39%
The situation before
Ad spend filled the top of the funnel, but the cost of each lead worth talking to kept climbing.
Comairco distributes HVAC equipment through a network that closes the sale. Counting raw form fills told them nothing about cost per qualified lead.
What changed
Bidding shifted to qualified-lead value, with every inquiry routed and verified, not just logged.
MaxV™ tuned the campaigns to qualified lead value. Call-tracking supervision confirmed each hand-off actually reached the right network member.
The result
Comairco cut cost per qualified lead by 39%.
Comairco, an HVAC manufacturer and distributor, cut its cost per qualified lead by 39% with IMG Media's Google Ads management.
A relationship that has lasted a decade, with no contract holding it together
“IMG Media has supported us for over 10 years. Impeccable service, great integrity, always listening and always ready to act.”
Flat retainer, no contract
One monthly retainer covers your entire Google Ads operation, with no long-term agreement to sign. We earn the relationship again every month, which is exactly what you want after a 12-month lock-in that stopped delivering.
- ✓Your whole Google Ads operation managed end to end (Search, Performance Max, Demand Gen)
- ✓MaxV™ method and landing pages for paid traffic included, never billed as an extra
- ✓GA4, GTM and Enhanced Conversions tracking so every routed lead is attributed
- ✓Lead routing to your dealer network, supervised by call tracking and bilingual confirmations
- ✓No contract, so the account stays yours and the relationship is re-earned monthly
- ✓Current Google Partner oversight on your account
- ✓[CONTENT NEEDED — confirm whether a starting retainer figure may be published]
Channel conflict, lead quality and bilingual coverage
Will routing leads to some dealers and not others start a channel war?+
No, because every lead is routed by the prospect's territory, not by favoritism. The dealer, retailer or contractor serving that area gets the inquiry, and call tracking logs each hand-off so every routing decision is auditable when a partner asks.
How do you prove a routed lead was actually qualified?+
Cost per qualified lead is the metric you see reported, not raw form fills. Call-tracking supervision verifies each routed inquiry, GA4 and Enhanced Conversions attribute it back to the campaign, and Comairco's 39% drop was measured on qualified leads, not volume.
We sell across Quebec and English Canada. Can you run both languages?+
Yes, campaigns run in French and English, and prospects are answered in their own language. AI bilingual confirmations reply to each inquiry in French or English right away, so a Quebec lead and a lead from English Canada both get a response before the moment cools.
Are we locked into a contract?+
No, it is a flat retainer with no contract. There is no twelve-month lock-in to escape from, so the mandate is re-earned every month on the leads it routes.
Why a Google Ads specialist instead of our full-service agency?+
A generalist agency stops at the form fill and never built the routing mechanism your two-step channel needs. This is pure-play Google Ads work with a lead routing model that hands each inquiry to the right network member, backed by current Google Partner status.
See where your Google Ads spend leaks before you commit to anything
- ✓A read on what Google is learning from your account's signals
- ✓Where your spend leaks before a lead reaches a dealer
- ✓Flat retainer, no contract, in French and English
Ready to get started?
Tell us about your goals and we’ll take it from there — no obligation.
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