Every qualified inquiry reaches the right retailer, dealer or contractor in your network through the lead routing model under MaxV™, supervised by call tracking and confirmed in French and English before it can go cold.
$1.2M
Google Ads managed / month
A buyer clicks your ad and fills the form. The inquiry lands in a head-office inbox. The dealer serving that territory never hears about it in time, and the buyer calls a competitor.
Nobody owns what happens after. Every inquiry that cools in an inbox is ad budget spent twice: once to win the click, again to win the buyer back.
With no auditable record, you cannot prove to your network the leads were qualified. Your network blames the brand for sending weak leads.
Search campaigns capture buyers already looking for your products and your nearest dealer. Performance Max covers your full network footprint. Demand Gen builds awareness in territories you want to grow.
GA4, Google Tag Manager and Enhanced Conversions tie each inquiry back to the campaign that produced it. You see what generated the lead, not just that a form was filled.
Territory rules send each qualified inquiry to the retailer, dealer or contractor serving that prospect's area. Every hand-off is logged, so the routing is transparent and auditable across your channel.
Call-tracking supervision confirms each routed lead was actually picked up downstream. AI bilingual confirmations answer the prospect in their language before the dealer even calls back.
Comairco
-39%
Cost per qualified lead, down 39%. Client-confirmed and named with permission. HVAC manufacturer and distributor.
Longest client relationship
10+ years
Re-earned monthly on a no-contract model.
Current credential
Google Partner
Held for Google Ads management, verifiable today.
Comairco + United Buyers Group (We Love Fire)
2 networks
Named buying-group network spanning Quebec and English Canada, routing demand downstream to member retailers.
“IMG Media has supported us for over 10 years. Impeccable service, great integrity, always listening and always ready to act.”
No. Leads are routed by territory rules, not preference. Each inquiry goes to the dealer serving that prospect's territory, and call tracking logs every hand-off so the record is auditable.
Every routed lead is verified by call-tracking supervision and attributed in GA4 with Enhanced Conversions. You get cost per qualified lead reported, not raw form fills.
Yes. Campaigns run in French for Quebec and English for the rest of Canada. AI bilingual confirmations answer each prospect in their own language before the lead can go cold.
No. You pay a flat monthly retainer with no contract and can leave any month. When nothing locks you in, the work has to re-earn your file every month.
A generalist agency measures the form fill and stops. The lead routing model carries each lead to the dealer who closes it. If your agency doesn't operate territory routing, it can't see that part of your funnel.
Your routing, call-tracking and GA4 stack is owned by Nathanaël Morin, Partner and Director of Technology, with strategy from founder Martin Genesse, at a current Google Partner agency.
Free audit first · no obligation · current Google Partner