MaxV™ builds your campaigns around qualified case inquiries: dedicated intake landing pages, Enhanced Conversions tracking, and bidding that learns from consultations, not clicks. Run by a current Google Partner agency for Canadian law firms.
$1.2M
Google Ads managed / month
Most law-firm Google Ads accounts underperform because they optimize for clicks and form fills instead of qualified case inquiries. Legal keywords sit among the most expensive on Google.
Wrong-jurisdiction and unqualifiable inquiries eat your intake team's hours at some of the highest CPCs on Google.
When an agency tunes your account to clicks, you pay premium rates for traffic your intake team can never sign — and the real matters never reach you.
Criminal defence and family inquiries come in under pressure. Keywords target immediate need, negatives strip out research traffic, and intake landing pages put the call button first.
Business law, estates and immigration clients compare before they call. Campaigns target evaluation-stage searches, negatives cut DIY queries, and landing pages answer questions before asking for the consultation.
Request a flat-rate quote and get a campaign structure outline built for your firm's matters.
Entreprises MST
3×
Qualified leads tripled — inquiries worth a partner's time, not raw form fills.
Pretech
3×
Qualified leads tripled, with qualified-conversion data feeding the bidding instead of click counts.
Comairco · Industrial
−39%
Cost per qualified lead cut by 39 percent — qualified, not raw, which is the difference in expensive click markets.
Legal sector result
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[CONTENT NEEDED — one law-firm client result: firm name or anonymized practice area, one metric, timeframe.]
“Excellent service! A professional, responsive and highly competent team. Our Google Ads landing pages have performed far better since we started working with them. I recommend them without hesitation.”
Not on day one. Inquiries can arrive early, but bidding gets smarter in phases — first building qualified-consultation data, then tROAS takes over. Skipping that learning phase optimizes for clicks, not cases.
Enough to compete in one of the priciest keyword markets on Google. The math that matters is cost per qualified inquiry against the value of a signed file. We scope budget on that basis; you pay Google directly.
Your firm does. Nothing launches until you have reviewed and approved every ad and intake landing page, so your professional-conduct obligations stay under your control, not an agency's.
You walk away with everything. No contract — leave any month. The Google Ads account, conversion data and every lead belong to your firm. The work re-earns your file every single month.
No. Dedicated intake landing pages are built and optimized inside the MaxV™ methodology, within the flat retainer. Pages and campaigns run as one system — a qualified inquiry depends on both.
Yes. IMG Media is a current Google Partner agency.
Get a concrete read on your campaigns: what Google is learning, where spend leaks into unqualifiable clicks, and what a qualified-inquiry setup would change.