Turn the Most Expensive Clicks on Google Into Signed Cases
MaxV™ builds your campaigns around qualified case inquiries: dedicated intake landing pages, Enhanced Conversions tracking, and bidding that learns from consultations, not clicks.
You pay premium clicks and your intake fills with the wrong cases
Most law-firm Google Ads accounts underperform because they optimize for clicks and form fills instead of qualified case inquiries. Legal keywords rank among the priciest on Google, so every wasted click costs you twice.
Premium clicks, thin returns
Legal terms are among the most expensive on Google. When an account chases volume, you pay top dollar for traffic that never books a consultation.
Wrong-jurisdiction inquiries
Click-optimized campaigns pull in people outside the area you can serve. Your intake team fields calls that were never a case to begin with.
Matters you cannot sign
Form fills look like wins on a dashboard. Many are tire-kickers or unqualifiable matters that no partner would take to file.
Intake time drains away
Every unqualified lead is a callback, a screening, a follow-up. Hours that should sort real cases go to sorting noise instead.
Budget gone before the right case calls
When the account rewards clicks, the budget burns on the wrong audience. The inquiry worth a partner's time arrives after the money is spent.
From click to qualified consultation
You define a qualified inquiry
You tell us which matters are worth a partner's time: practice area, jurisdiction, and case value. Now the account chases the cases you can actually sign.
Campaigns segmented by practice area
Search and Performance Max get split by practice area and intent. Each campaign speaks to the matter behind the search, not a generic keyword bucket.
Intake landing pages, inside the retainer
Dedicated intake pages turn paid clicks into booked consultations. Landing-page CRO sits inside MaxV™, never billed as an extra.
Tracking that learns from consultations
GA4, Google Tag Manager, and Enhanced Conversions wire qualified consultations back into the account. Now bidding learns from real inquiries, not raw clicks.
Bidding shifts to case value
Once enough qualified-inquiry data accumulates, bidding moves to tROAS and value-based targets. Your budget pulls toward the consultations worth booking. See the full MaxV™ lead generation methodology.
Campaign structures by practice area
Urgent matters: criminal & family
When someone needs counsel today, the keywords skew high-intent and the negatives strip out price-shoppers and DIY searches. The landing page asks for one thing: book a consultation now.
Get a structure for criminal or family →
Considered matters: business & estates
These inquiries take longer to mature, so the structure favours research-stage terms and a landing page built to explain, not rush. Enhanced Conversions still tie every form back to a qualified consultation.
Get a structure for business or estates →
Immigration: jurisdiction-tight targeting
Wrong-jurisdiction clicks waste premium budget fast. The negative-keyword set and location settings keep spend on inquiries your firm can actually take, so intake stops fielding cases it cannot sign.
Get a structure for immigration →
Your practice area, mapped
Tell us what you take on. We outline the campaigns, negative-keyword sets and intake pages your matters need, built around qualified case inquiries, not clicks.
Get a structure for my practice area →Named clients. Numbers they signed off on.
Entreprises MST
3×
Qualified leads vs. baseline. Same mechanism a firm needs: inquiries worth a partner's time.
Pretech
3×
Qualified leads vs. baseline, optimized to consultations, not clicks.
Comairco (industrial)
−39%
Cost per qualified lead, the spend that drives down when bidding learns from real inquiries.
Law firm result
[CONTENT NEEDED]
[CONTENT NEEDED] One legal-sector result: firm or practice area, one metric, timeframe.
What clients say about the pages that do the converting
Excellent service. A professional, responsive and highly competent team. Our Google Ads landing pages have performed far better since we started working with them. I recommend them without hesitation. (Translated from a French Google review.)
Impeccable service and great integrity. Ten years working together and still going strong. (Translated from a French Google review.)
[CONTENT NEEDED]
Flat retainer vs. percentage-of-spend agencies
Straight answers before you spend a dollar
How fast until qualified case inquiries start coming in?+
Honest answer: it ramps in phases. Search and Performance Max can drive inquiries early, but tROAS value bidding only gets sharp once the account has logged enough qualified consultations to learn from. The first weeks gather that conversion data through Enhanced Conversions and GA4. From there, bidding starts steering budget toward the inquiries your intake team can actually sign.
What budget does legal CPC reality require?+
Legal keywords rank among the priciest clicks on Google, so the budget question is really a qualification question. The math: your spend has to clear enough qualified case inquiries to be worth a partner's time, not just enough clicks to look busy. We size the budget to your practice areas and the value of a signed case, then optimize the account toward those inquiries instead of raw volume. You get that sizing in your quote, built on your caseload.
Who approves the ad copy before it runs?+
You do. Your firm reviews and approves all ad copy before launch, which protects your professional-conduct obligations. We draft and structure the campaigns; nothing goes live until the firm has signed off. [VERIFIED ANSWER — CONTENT NEEDED: confirm any law-society advertising-rule compliance experience to state it as a credential.]
Are landing pages an extra line item?+
No. Dedicated intake landing pages and the CRO behind them sit inside the MaxV™ retainer, not as an upsell. The flat retainer is flat: fees do not scale with your ad spend, and there is no contract.
What happens if we stop?+
You walk away clean. There is no contract, so you can stop any month. The Google Ads account and all its data stay yours, because they always belonged to you.
See what Google is learning from your account, before you commit
- ✓A concrete read on the signals your account feeds back to Google
- ✓Where premium clicks leak into inquiries your intake team can't sign
- ✓A flat-rate quote and a campaign structure outline for your practice areas
Ready to get started?
Tell us about your goals and we’ll take it from there — no obligation.
Request a quote