Every lead gets a value score. Those scores feed straight back into Google's smart bidding, so your budget learns to buy qualified pipeline instead of cheap form fills.
We feed Google’s AI like no one else, through a unique methodology that drives maximum value: max(V)™
Capture every concrete result
Enhanced Conversion Tracking + Call Tracking
Analyze and qualify the results
Assign value to what qualifies
Send those values to Google’s AI
Optimize for maximum value
Each lead is scored against what a qualified lead is worth to your business. An account that only counts conversions treats a tire-kicker and a major contract as equals. Yours stops doing that.
Lead values feed target ROAS bidding through GA4, Google Tag Manager and Enhanced Conversions. The algorithm learns which clicks produce qualified pipeline and bids for more of them.
Leads your campaigns capture are routed to the right point of sale instead of dying in a head-office inbox. Comairco and United Buyers Group (We Love Fire) both run this stage.
You define what a qualified lead is worth; each lead is scored against it so reporting speaks in revenue, not form fills.
GA4, Google Tag Manager and Enhanced Conversions carry each lead's value back into Google Ads tROAS bidding. Budget shifts toward leads that close.
Captured leads are sent to the dealer or retailer best placed to close them — not a generic head-office inbox. Used with Comairco and United Buyers Group (We Love Fire).
Entreprises MST
3×
Qualified leads, with lead value scores steering the bidding.
Pretech
3×
Qualified leads. The same value loop, a second account, the same result.
Beautysense · beauty eCommerce
+300%
ROAS growth. The value loop drives revenue-side accounts too.
Hitchweb · auto parts
+25%
Revenue, year over year, on value-based tROAS bidding.
No. MaxV™ is how every account is run, included in a flat retainer with no contract. There is no premium tier to unlock and no lock-in. You can leave any month.
Yes. For an online store the 'lead value' is simply order value, and bidding optimizes toward the transactions worth the most on target ROAS.
They reach the right point of sale. The manufacturer-to-retailer routing stage sends captured demand to the dealer best placed to close it — the model used with Comairco and United Buyers Group.
IMG Media, a current Google Partner agency and the team that built and trademarked the method.
Free discovery call — we review your real Google Ads account together and show you exactly where value-based bidding would change how your budget is spent.