Google Ads that bid on lead value, not lead volume
Every lead gets a value score. Those scores feed straight back into Google's smart bidding, so your budget learns to buy qualified pipeline instead of cheap form fills.
Your leads went up. Your revenue didn't.
Optimizing Google Ads for raw conversion volume trains smart bidding toward the cheapest leads, which are often the least qualified. The cost-per-lead report looks great while your sales pipeline starves.
You optimize for cheap conversions
The account is set to chase the lowest cost per conversion, so every form fill counts the same.
Smart bidding learns from it
The algorithm does exactly what you asked: it finds more of whatever converts cheapest.
It buys more of the junk
Tire-kickers, wrong-fit inquiries and unsellable form fills now fill the funnel.
The CPL report looks great
Lead count climbs and cost per lead drops, so the dashboard tells a winning story.
Sales feels the gap
More leads, fewer real opportunities, and a pipeline that doesn't match the numbers.
Inside MaxV™
Four stages take you from a raw lead count to bids that chase revenue. A competitor running standard conversion tracking counts the same form fills you do, so they can't teach Google what each lead is actually worth: MaxV™.
Score lead value
Every lead gets a value, not just a count. [CONTENT NEEDED: how lead values are assigned in practice, e.g. CRM stage import, manual qualification, value rules.]
Feed the bidding loop
Those scores flow back into Google Ads, so tROAS bidding learns to chase high-value leads. Standard tracking sends a flat conversion, so it can't steer spend toward your best pipeline.
The Evio layer
[CONTENT NEEDED: one operator-confirmed paragraph describing what the Evio layer is and does inside MaxV™.]
Route to your network
Sell through dealers? Captured demand is routed to the right point of sale, so a manufacturer's leads reach the retailer who can close them.
[CONTENT NEEDED]
[CONTENT NEEDED]
Value data flows back to Google, and your clicks land on pages built to qualify
GA4, Google Tag Manager and Enhanced Conversions carry each lead's value score back into your campaigns. Landing-page work is part of the MaxV™ method, not a separate add-on, so paid clicks reach pages built to qualify the lead, not just collect a form fill.
"Our Google Ads landing pages perform much better since we started working with them." (Naomi Burney, Google review)
Your end customer buys from a retailer, not from you
The problem
Captured demand dies in a generic inbox.
You spend to create the demand, but the sale closes at a dealer or store you do not control.
The routing stage
Demand goes to the right point of sale.
MaxV™ routes each captured lead to the dealer or retailer that can actually close it, instead of letting it sit unworked.
Built with network sellers
Manufacturers and buying groups.
Comairco, an HVAC manufacturer and distributor, and United Buyers Group (We Love Fire), a buying-group retailer.
MaxV™ vs. CPL-chasing account management
What value-based bidding changed for clients.
Entreprises MST
3×
Qualified leads, tripled.
Pretech
3×
Qualified leads, tripled.
Beautysense
+300%
ROAS, on a revenue account.
Hitchweb
+25%
Revenue, year over year.
An approach built around the results you expect
“Nathanaël is very professional, and his approach is sharply focused on the results you expect.”
MaxV™ questions, answered
Does MaxV™ cost extra?+
No. MaxV™ is how we run your account, not a paid add-on. You pay a flat retainer, no contract, and the method comes with it.
Does it work for eCommerce?+
Yes. The value loop runs on revenue and tROAS data, so it steers bids toward profitable sales the same way it steers toward qualified leads. See value-based bidding for eCommerce.
What data do you need from us to score leads?+
[CONTENT NEEDED: minimum data inputs required to start Lead Value scoring]
How long before value data starts steering bids?+
[CONTENT NEEDED: typical ramp-up timeline, operator-confirmed, no invented figure]
Who actually runs my account?+
A current Google Partner team runs every MaxV™ account, hands-on across Search, PMax, Demand Gen and the value loop.
