Turn Google Ads Spend Into Booked Patient Appointments
The MaxV™ methodology tracks the booking, not the click. Search, Performance Max and Demand Gen campaigns wired to GA4 and Enhanced Conversions, structured around Google's health-advertising rules, from a Google Partner agency.
Clicks don't fill treatment chairs. Booked appointments do.
The budget went out. The dashboard filled with conversions. The calendar stayed quiet. Google limits personalized advertising for many health services, so health campaigns must be built on intent-based search rather than audience retargeting. That is exactly where the generic agency playbook quietly fails.
Spend out, calendar empty
Ad budget leaves the account every month. The phone stays quiet and new patients don't show up in the schedule.
Conversions that were never patients
The report counts clicks and form opens as wins. None of those numbers tells you whether a single appointment was booked.
Retargeting that can't run
Google restricts personalized ads and remarketing around many health topics. Playbooks built on broad audiences and retargeting underperform here.
Vanity metrics dressed as results
Impressions and click-through rates look healthy in a slide deck. They say nothing about cost per booked appointment.
A generalist on your budget
Generalists discover Google's health-advertising limits while spending your money. Specialists plan around them from day one.
How MaxV™ turns spend into booked appointments
Track the booking, not the click
We wire GA4, Google Tag Manager and Enhanced Conversions to your booking forms and phone calls. You see real appointment requests, not page views dressed up as wins.
Build campaigns patients can see
We build Search, Performance Max and Demand Gen campaigns around treatment-intent queries, structured to respect Google's healthcare advertising policies. Your ads stay live and reach people already looking for care.
Bid toward qualified appointments
Inside the MaxV™ methodology we tune landing pages for booking, then bid to qualified appointments with target ROAS. Budget moves toward the patients who actually book. Start with a free clinic ad audit.
A specialist plans around Google's health rules. A generalist finds them on your budget.
Ad copy written to the policy line
Health ads get disapproved when the wording crosses Google's healthcare rules. Your copy is written to describe treatments factually and stay inside those rules from the first draft.
No reliance on restricted targeting
Google limits personalized ads and remarketing for many health topics. Your account is structured around treatment-intent search, so a restricted targeting feature is never the single point of failure.
Measurement that stays at the booking
Tracking is set up to count booked appointments and calls through GA4, GTM and Enhanced Conversions, without pulling patient-sensitive details into the data.
A lead only pays off when the patient shows up
Booked appointments are where the ad spend turns into revenue, and an empty chair from a no-show erases that return. Automated voice and SMS confirmations are designed to close the loop between the ad click and the treatment chair, so the bookings your campaigns generate hold. [CONTENT NEEDED]
Every chair you fill works differently
Dentists
One new patient is worth years of treatment, not a single visit.
Campaigns bid toward high-value treatment-intent searches, with booking tracked through to the chair.
Chiros & osteos
Your economics run on repeat visits, not one-off appointments.
Focus shifts to first-visit cost and care plans that keep patients on the schedule, measured per booked appointment.
Multi-practitioner clinics
Several services and locations compete for the same ad budget.
Account structure splits spend by service and site, so each practitioner's calendar fills without cannibalizing the others.
The same MaxV™ lead discipline, with numbers clients signed off on.
Comairco
−39%
Cost per qualified lead, with the same appointment-and-lead tracking we apply to clinics.
Entreprises MST
3×
Qualified leads versus their starting baseline.
Pretech
3×
Qualified leads versus their starting baseline.
What clients say after the tracking goes live
Our Google Ads landing pages perform much better since we started working with them.
Impeccable service, great integrity. We have trusted them for more than ten years.
[CONTENT NEEDED]
Flat retainer, no contract, your account stays yours
One predictable monthly fee covers your whole Google Ads operation, billed month to month with no long-term contract. We charge a flat retainer, not a percentage of your spend, so there is no incentive to inflate your budget. If the booked appointments do not justify it, you leave any month and keep the account you paid to build.
- ✓Full Google Ads management across Search, Performance Max and Demand Gen
- ✓The MaxV™ method and booking-focused landing pages, included
- ✓Appointment tracking wired through GA4, GTM and Enhanced Conversions
- ✓Real-time reporting on the bookings, not just the clicks
- ✓No contract: leave any month and the account stays yours
Questions clinic owners ask before signing
How do you prove the ads produced booked appointments, not just clicks?+
We wire GA4, Google Tag Manager and Enhanced Conversions to your booking forms and phone calls, so the report shows booked appointments rather than raw clicks. That measurement layer is the core of the MaxV™ methodology, which optimizes toward the booking instead of the click.
Can health services even advertise on Google?+
Yes, health services can advertise on Google within its policies, and building campaigns that respect those rules is the whole point of a sensitivity-aware structure. Google limits personalized advertising for many health topics, so the campaigns are built on intent-based search rather than audience retargeting.
Do you handle French and English campaigns?+
Yes. We run campaigns in French for Quebec and in English across Canada, so your clinic reaches patients in the language they search in.
What does "no contract" actually mean?+
It means a flat monthly retainer with no long-term commitment, billed month to month. There is no percentage-of-spend incentive, and we re-earn the mandate every month.
Which campaign types do you run?+
This offer is Google Ads end to end: Search, Performance Max and Demand Gen, managed for booked appointments. SEO is not part of this service, and Meta Ads is available separately as its own IMG Media service.
See what Google is learning from your clinic's account
- ✓A concrete read on where your ad spend leaks before you commit
- ✓Flat retainer, no contract, available in French and English
- ✓From a current Google Partner agency
Ready to get started?
Tell us about your goals and we’ll take it from there — no obligation.
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