The MaxV™ methodology tracks the booking, not the click. Your Search, Performance Max and Demand Gen campaigns get wired to GA4 and Enhanced Conversions, built around Google's health-advertising rules, and optimized toward appointments that land in your calendar.
$1.2M
Google Ads managed / month
The budget goes out every month. The report says conversions are up. Yet the front desk is no busier, and nobody can tell you which campaign actually put a patient in a chair.
Form views and page clicks logged as 'conversions' inflate reports without adding a single appointment to your calendar.
Retargeting-led strategies quietly stall when Google's health-advertising policies limit personalized ads. The generic agency playbook ignores that, and your account pays for it.
Without intent-based structure, budget leaks to audiences that were never going to book with your clinic.
GA4, Google Tag Manager and Enhanced Conversions get wired to the actions that fill your calendar: booking form submissions and phone calls. Page views and clicks stop counting as results.
Search, Performance Max and Demand Gen campaigns target the queries patients type when they need a treatment, structured to respect Google's health-advertising rules from day one.
Pages your paid traffic lands on are optimized for one action: requesting an appointment. Campaigns and pages improve as one system, producing more booking requests from the same spend.
With appointment data flowing back into the account, target ROAS and value-based bidding tell Google's algorithm exactly what to hunt: the requests most likely to become patients in your chair.
Comairco · HVAC
−39%
Cost per qualified lead. Qualified means the business confirmed it, not a raw click count.
Entreprises MST
3×
Three times more qualified leads, with the same appointment-and-lead tracking discipline MaxV™ brings to clinics.
Pretech
3×
Three times more qualified leads once bidding optimized to real enquiries instead of clicks.
[CONTENT NEEDED: health-provider client, clinic name or anonymized vertical]
[CONTENT NEEDED]
[CONTENT NEEDED: one number such as cost per booked appointment or appointment volume]
“Our Google Ads landing pages perform much better since we started working with them.”
GA4, GTM and Enhanced Conversions are wired to your booking forms and phone calls. Each booked appointment traces back to the exact campaign and keyword that produced it. Reports count appointments, not clicks.
Yes, within Google's healthcare advertising policies. Clinic campaigns are built on intent-based search instead of restricted audience retargeting, structured around those limits from day one.
A flat monthly retainer with no long-term commitment. Month to month, leave any month. The fee is not a percentage of ad spend, so the agency re-earns your file every month.
Yes, both. French campaigns for Quebec and English campaigns across Canada, with ad copy and landing pages built for each market rather than machine-translated from one to the other.
Search, Performance Max and Demand Gen, managed end to end inside Google Ads. SEO is not part of this offer. Meta advertising is available as a separate IMG Media service.
IMG Media is a current Google Partner agency, with client relationships running over ten years.
You see what Google is actually learning from your conversion signals, where spend is leaking away from booked appointments, and what to fix first. No cost, no commitment.