Your catalog stops running on one blanket ROAS target. Search, Performance Max and Demand Gen bid to target ROAS set by part category and margin tier, fed clean Enhanced Conversions data, under the MaxV™ methodology.
$1.2M
Google Ads managed / month
A catalog with thousands of SKUs cannot be run like a ten-product store. When an account treats a low-margin filter the same as a high-margin hitch, the budget quietly drains into the products that can least afford it.
Thin-margin parts get the same bids as your most profitable lines, starving the SKUs that earn the most and overspending on the ones that can least afford it.
Shopping and Performance Max clicks landing on pages that don't match what the shopper drives. A shopper who can't confirm fitment leaves without buying.
Conversion tracking that misses the real revenue signal means Smart Bidding learns from incomplete data and every bid decision is built on bad data.
You grant read access to your Google Ads account and product feed. We review campaign structure, ROAS targets and feed segmentation against your catalog margins, then walk you through what we find. → you see exactly where spend leaks before committing a dollar.
Before any bidding changes, GA4, Google Tag Manager and Enhanced Conversions get audited and fixed so every dollar of revenue is captured. Smart Bidding can only be as smart as the data it learns from. → your account starts optimizing on real revenue, not partial data.
Your feed is segmented by margin tier, and Search, Performance Max and Demand Gen are rebuilt so each campaign type carries one role and one target ROAS per tier. → high-margin parts stop subsidizing low-margin clicks.
Budgets scale toward the tiers that prove profitable, targets get tuned as data accumulates, and reporting speaks in revenue, not vanity metrics. You stay month to month on a flat retainer. → you scale what pays and stay free to walk away.
Hitchweb
+25%
Revenue growth year over year for Hitchweb, operator-verified and named with permission.
Hitchweb
[CONTENT NEEDED: secondary metric]
[CONTENT NEEDED: secondary metric from the Hitchweb engagement, e.g. ROAS by tier or conversion volume.]
“Nathanael is very professional and his approach is squarely focused on the expected results.”
No. You pay a flat monthly retainer with no long-term contract, month to month. When you can leave any month, the results have to keep you, not the paperwork.
Tracking comes first, then bidding ramps on clean data. GA4, GTM and Enhanced Conversions are audited before any bid strategy changes. The ramp depends on your conversion volume and account state.
We segment the feed by margin tier and part category using custom labels, set a separate tROAS per tier, and structure titles so the right part surfaces for the right vehicle query.
PMax is only a black box when it gets one blanket target and bad data. In MaxV™, each campaign type has one role, each margin tier has its own ROAS target, and Enhanced Conversions feed accurate revenue signal.
Yes. The first step is always an audit of the account and product feed, not a rebuild. The audit shows what is worth keeping and what is leaking spend before you commit to anything.
Yes. Hitchweb, an auto parts eCommerce client, grew revenue 25% year over year on this approach. IMG Media is a current Google Partner.
Before you commit to anything, you see where spend leaks, what Smart Bidding is learning, and what margin-tier tROAS would change — then you get your quote.