Loan-intent leads from Google Ads, qualified by MaxV™ and tracked to the call
Pre-qualifying landing pages, call tracking and Enhanced Conversions teach Google's bidding to chase fundable applicants, not form fills.
For lenders, cost per qualified lead is the only number that decides profit
Lending keywords are some of the most expensive clicks on Google. When an agency counts every form fill as a win, you pay top dollar for rate-shoppers, students and applicants who will never fund. Cost per inquiry looks cheap. Cost per qualified lead tells the truth.
Expensive clicks, thin returns
You bid against every other lender for the same high-intent loan queries. Each unqualified click still bills you full price.
"Leads" that never fund
Rate-shoppers, students and applicants who can't qualify get reported as wins. Your sales team chases them. Nothing closes.
Pricing that rewards volume
Percentage-of-spend pricing pays the agency more when your budget grows, not when more loans actually fund.
Reports that count the wrong thing
A dashboard full of inquiries hides the only metric that matters: how many of those leads were fundable applicants.
Phone leads counted as zero
Many borrowers call instead of filling a form. Without call tracking, that loan intent never shows up in your numbers.
How loan intent gets filtered, scored and fed back
Reach borrowers with real loan intent
You get Search, Performance Max and Demand Gen campaigns built on loan-intent queries and audience signals. Your spend goes toward people researching a loan, not idle clicks.
Pre-qualify before the form
Your paid traffic lands on pages built inside MaxV™ that ask loan type, amount and situation up front. Rate-shoppers self-select out before they ever cost you a sales hour.
Score the calls, then teach the bidding
Call tracking captures phone-first inquiries and scores them as loan intent, so they are never lost. GA4, GTM and Enhanced Conversions feed those qualified-lead signals into tROAS, so Google learns to chase fundable applicants instead of form fills.
Built for the way borrowers actually search
Search
Capture borrowers typing high-intent loan queries the moment they're ready to apply, so spend lands on people actively shopping for funding.
See how Search qualifies loan intent →
Performance Max
Full-funnel coverage across Google's surfaces, with qualified-lead signals fed into bidding so the algorithm chases fundable applicants, not raw clicks.
See how PMax widens funded reach →
Demand Gen
Reach in-market borrowers before they search, so your loan products are already familiar by the time they're ready to act.
See how Demand Gen finds buyers early →
Tracked to the call
Every campaign type runs on call tracking and Enhanced Conversions, so phone-first loan intent is scored and fed back into bidding alongside form fills.
See how MaxV™ measures qualified leads →Same qualification mechanism, different verticals. Numbers clients signed off on.
Comairco
−39%
Cost per qualified lead, after optimizing toward qualified leads instead of raw inquiries.
Entreprises MST
3×
Qualified leads versus baseline, same qualification-first approach.
Pretech
3×
Qualified leads versus baseline, same qualification-first approach.
Lender result
[CONTENT NEEDED]
[CONTENT NEEDED: one lender or finance client, loan product, and a qualified-lead or CPQL figure.]
What clients say about working this way
Our Google Ads landing pages perform much better since we started working with them.
Very professional. His approach is highly focused on the results you expect.
[CONTENT NEEDED]
The pricing model decides what gets called a win
Questions lenders ask before the audit
How do you measure a qualified loan lead?+
A qualified loan lead is one your tracking can prove carries real loan intent, not just a form fill. Call tracking captures and scores phone-first inquiries, pre-qualifying landing pages filter the traffic, and GA4, GTM and Enhanced Conversions feed that qualified-lead data back into bidding. Google's algorithm then learns what a fundable applicant looks like instead of chasing raw inquiry volume.
Do you handle Google's financial-services ad requirements?+
Yes, campaigns are built to run within Google Ads policies for financial products and services. [CONTENT NEEDED: confirm whether IMG Media completes Google financial-services advertiser verification on client accounts, and name any regulated lending verticals it declines.]
What does the flat retainer include?+
The flat retainer covers Search, Performance Max and Demand Gen management, landing pages built to pre-qualify your paid traffic, and full GA4 and GTM tracking setup. There's no contract, so the mandate is re-earned every month. The retainer doesn't move when your spend moves, so there's no motive to inflate budgets or count junk inquiries as wins.
How fast will I see results?+
Results follow two phases: getting the tracking right, then letting the bidding learn. First comes the tracking setup (call tracking, GA4, GTM and Enhanced Conversions) so qualified loan intent is measured from day one. Then Google's smart bidding works through a learning phase, using that qualified-lead data to optimize toward fundable applicants. Want your real cost per qualified lead before you commit? Get your free account audit.
See what your loan pipeline really pays per qualified lead
- ✓A clear read on what Google is learning from your current signals
- ✓Where loan intent leaks: untracked calls and wrong conversion signals
- ✓Flat retainer, no contract, Google Partner. Available in French and English
Ready to get started?
Tell us about your goals and we’ll take it from there — no obligation.
Request a quote