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Google Ads · Beauty & Cosmetics eCommerce

Scale your beauty store to a ROAS target, not a spend target

Your Search, Performance Max and Demand Gen campaigns run on the MaxV™ method: bidding tuned to a target ROAS built on real purchase data. It is the same playbook that lifted ROAS by over 300% for Beautysense, a beauty and cosmetics online store.

ROAS growth
+300%
Client
Beautysense
Model
Flat retainer · no contract

$1.2M

Google Ads managed / month

How MaxV™ works here

Why beauty Google Ads accounts stall

Your brand terms are buying customers you already had

A generically built Performance Max campaign scoops up your brand searches and reports them as new revenue. The return looks great. The growth is not real.

Your blended ROAS hides which products make money

Beauty CPCs keep climbing while the account average still looks fine. Meanwhile your most profitable SKUs quietly get starved of budget.

Your repeat buyers never show up in the report

Last-click math credits the first sale and ignores every reorder. So the products that earn the most over a customer's lifetime get the least spend.

Your visual category is being run as a keyword list

Beauty buyers discover by image, shade and routine, not by query alone. An account built only around keywords misses the moments where these purchases actually start.

How it works

MaxV™: how your beauty account actually gets run

1

Your catalogue gets split before a dollar moves

Brand terms, hero SKUs and discovery products each get their own structure in the account and the feed. Your bestsellers stop subsidizing dead stock. Your brand traffic stops inflating the blended number.

2

Bids chase your margin, not a vanity ROAS

You tell us what each product line really earns after costs. Target ROAS gets tuned to those margins, so the algorithm pushes budget toward the orders that make you money, not the ones that look good in a screenshot.

3

Creative and product page move as one

Demand Gen and PMax assets get matched to the product page they send shoppers to, and that page gets optimized for paid traffic as part of the methodology. Not a separate line item, not an upsell.

4

Testing never stops

Structure, bids and creative get tested on an ongoing cadence, with the results fed back into the account. What you launch in month one is not what runs in month six.

Proof

How Beautysense grew its ROAS by over 300%

Beautysense

+300%

ROAS growth for Beautysense under this management. Operator-verified and named with the client's permission.

Hitchweb

+25%

Year-over-year revenue growth for Hitchweb, an auto parts eCommerce store, on the same MaxV™ approach.

The difference

Your bids chase real purchases, not modeled guesses

Criterion
img média
Typical agency
Google Tag Manager captures each purchase with its real order value
Enhanced Conversions recovers sales that standard tags miss
Verified purchase data feeds straight into tROAS bidding
GA4 reports break out revenue by channel, including PMax, so nothing hides in a blended number
Testimonials

The teams that trust us

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FAQ

The questions beauty store owners ask before requesting a quote

Am I locked into a contract?+

No. You pay a flat monthly retainer and you can leave any month. With no contract holding you in place, the results have to earn your business every single month.

Who owns the ad account and the data?+

You do. The Google Ads account, the conversion data and the purchase history belong to you, and you pay Google directly. If you ever leave, everything stays with you.

How do you keep Performance Max from being a black box?+

Brand terms get carved out of PMax so a sale you would have made anyway never inflates ROAS. GA4 channel-level reporting shows where revenue actually comes from, not a blended number.

How fast should a beauty store expect results?+

It depends on your data. tROAS bidding goes through a learning phase when targets or structure change; timing hinges on your conversion volume and spend. You get a clear read at every stage.

Do you also run SEO or social ads in this offer?+

No. This offer is Google Ads only: Search, Performance Max and Demand Gen. Meta Ads is available as a separate IMG Media service. The narrow focus is the point: depth in one channel, not a thin slice of five.

Who handles the creative for Demand Gen?+

It is handled inside the MaxV™ methodology, built from your existing brand assets and matched to the product pages the ads point to. Visuals and landing pages move as one system.

Get a custom quote for your beauty store's Google Ads

Tell us about your store and your spend. You get back a flat retainer quote covering Search, PMax and Demand Gen, scoped to your ROAS target.

Get my custom quote