Scale your beauty store to a ROAS target, not a spend target
Search, Performance Max, and Demand Gen, run by a specialist who knows beauty and cosmetics eCommerce.
Why beauty Google Ads accounts stall
Your blended ROAS hides the losers
CPCs in beauty keep climbing, so a single blended number looks fine while specific products quietly lose money. You can't see which SKUs actually pay back.
Your brand terms buy customers you already had
Performance Max set up generically eats your own brand searches. The report shows inflated returns, but you're paying to win clicks that were already yours.
Repeat buyers go unfunded
Last-click math ignores the second and third purchase a customer makes. So products that drive real repeat revenue get starved, and a visual, discovery-driven category gets run like a flat keyword list.
How your beauty account runs on MaxV™
Structure the feed and account
Your brand terms, hero SKUs, and discovery get separated into their own lanes. PMax stops eating searches your brand already wins, so you see where real new demand comes from.
Bid to margin with tROAS
Targets get tuned to the margin on each product, not a vanity ROAS number. Demand Gen and PMax creative is matched to the product page it sends to, and that page gets optimized for paid traffic as part of the work. You spend where the profit is.
Test on a steady cadence
Bids, creative, and structure get tested on a regular schedule, then the winners scale. You watch returns chase your target instead of your spend, month after month.
Three channels, each doing one job for your store
Search captures buying intent
Someone searches a product, an ingredient, or a skin concern. Your ad meets that intent at the moment they are ready to buy, so spend lands on shoppers already looking for what you sell.
See how Search fits →
Performance Max runs your catalogue
PMax pushes your full product feed across Shopping and Google surfaces. Brand terms get carved out, so the campaign chases new revenue instead of buying back traffic that was already yours.
See how PMax fits →
Demand Gen reaches new buyers
Beauty is bought on look and trust. Visual creative puts your products in front of people who have not searched yet, building the audience that fills Search and PMax later.
See how Demand Gen fits →
One playbook, no padding
These three channels are the entire managed set on this page. Each one is tuned to your margins and your repeat buyers, with no filler tactics added just to look busy.
Get my custom quote →Bid on real purchases, not modeled guesses
GA4, Google Tag Manager, and Enhanced Conversions feed your tROAS clean purchase data. The bidding chases the buyers who actually order, so your numbers hold up when your CFO asks where the return came from.
GA4 you can read
Channel-level reporting shows what each campaign earns, not one blended ROAS that hides the truth.
Tag Manager built right
Purchase events fire correctly through GTM, so the data going into your bidding matches the orders in your store.
Enhanced Conversions
First-party purchase signals recover conversions that tracking would otherwise miss, so bids learn from more of your real sales.
tROAS on real data
Target ROAS bids against verified purchases. The algorithm spends where the margin is, not where a model guessed.
Repeat buyers in view
In beauty, the margin lives in the second order. Clean data lets bidding chase the customers who come back.
Beautysense grew ROAS over 300%
The situation
A beauty and cosmetics store stuck on a flat, blended return.
Spend climbed, but the account chased a spend target instead of a profit target.
The MaxV™ approach
Feed and account structure rebuilt, then bidding tuned to a margin-aware tROAS.
Creative across PMax and Demand Gen was matched to the product pages people actually bought from.
The result
ROAS up over 300% under this management.
Hitchweb, an auto-parts store, saw revenue rise 25% year over year on the same playbook. See what your number could be.
Flat retainer, no contract
One flat monthly fee covers your whole Google Ads operation. We take no percentage of your ad spend, so there is no reason to push your budget higher. We re-earn your account every month, on the results.
- ✓Full Google Ads management across Search, PMax and Demand Gen
- ✓The MaxV™ method and landing-page work built in
- ✓GA4, GTM and Enhanced Conversions tracking set up for you
- ✓Reporting you can read any time, tied to your tROAS target
- ✓No long-term contract, and the account stays yours
Before you ask for a quote
Who owns the ad account and the data?+
You do, always. The Google Ads account, the conversion data, and the GA4 property stay in your name. If we ever part ways, nothing leaves with us. You keep every dollar of history the account has built.
Do you also run social ads or SEO?+
No. This offer is Google Ads only (Search, PMax, Demand Gen), and that focus is by design. Meta Ads is a separate service available from us if you want it, but it is not folded into this engagement. Honest scope means you know exactly what your retainer buys.
How do you keep Performance Max from being a black box?+
Brand terms get carved out so PMax stops claiming sales it never created. Reporting runs at the channel level through GA4, so you see what Search, PMax, and Demand Gen each contribute. You read real numbers, not a single blended figure that hides where the money went.
How fast should a beauty store expect movement?+
Every change resets the bidding into a learning phase, so the first weeks are about feeding clean data, not chasing a number. Movement depends on your budget, margins, and how the account was structured before. We will not promise a fixed timeline, because anyone who does is guessing. What you get is a clear read on what is changing and why.
Is creative for Demand Gen handled?+
Demand Gen creative is built inside the MaxV™ methodology, using your product imagery and brand assets. We match the creative to the product pages it drives to, so the click and the landing experience line up. You supply the visual library your store already has, and it gets put to work.
Get a quote to scale your beauty store to a ROAS target
- ✓Flat retainer, priced to your store
- ✓No contract behind the quote
- ✓Managed by a Google Partner
Ready to get started?
Tell us about your goals and we’ll take it from there — no obligation.
Request a quote