Typical agency
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Who earns more when your budget grows?
% of spend: The agency. Every extra ad dollar raises their invoice automatically, results or not.
IMG Media: Only you. The retainer is a fixed monthly amount. A bigger budget adds nothing to our fee.
What keeps the agency working?
% of spend: Spend growth. Recommending a bigger budget is the fastest way to grow the agency's own revenue.
IMG Media: Efficiency. Lower cost per qualified lead and higher ROAS are the only reasons you stay.
What if you want to leave?
% of spend: Check the agreement. Multi-month terms and exit conditions are common in agency contracts.
IMG Media: Leave any month. No contract, no penalty, no exit negotiation.
Who owns the ad account and data?
% of spend: It varies. When the agency holds the account, your history and data stay behind if you go.
IMG Media: You do. The Google Ads account, every campaign and all its history are yours, permanently.
Where does your click money go?
% of spend: Often through the agency invoice, where a media markup can sit between you and Google.
IMG Media: Straight to Google. You pay for clicks directly, with zero markup.
How do you get a price?
% of spend: A percentage formula — your fee moves whenever your budget does.
IMG Media: One discovery call produces a fixed written quote, scoped to your account, before you commit to anything.
