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Google PartnerUnited Buyers Group (We Love Fire)

Google Ads That Route Qualified Leads to Every Dealer in Your Network

MaxV™ splits Search, Performance Max and Demand Gen by member territory, and GA4 with Enhanced Conversions attributes every lead to the right dealer.

img média strategy team mapping a dealer-network campaign
The buying-group problem

One group budget, zero dealer visibility

A single group-wide campaign can't tell you which member dealer a lead belongs to. Your network needs campaigns structured per member territory, with every lead attributed to the right dealer.

Leads with no owner

One campaign for the whole group produces leads no one can trace back to a member store.

Shared budget, invisible spend

Members fund the campaign but can't see what their share of the budget actually bought.

Territories that overlap

Without a per-member structure, two dealers bid against each other in the same area.

Territories that go dark

A flat group campaign leaves some member areas under-served while others soak up the spend.

Reporting members can't read

A single group dashboard can't answer the one question each member asks: what did I get?

What a network actually needs

Scope my dealer campaigns
The MaxV™ Method

Attributable network leads in 4 steps

1

Map the network

You share your member list and territories. We split the campaign architecture by dealer, so no member overlaps another and no territory goes dark.

2

Build the campaigns

Search, Performance Max and Demand Gen run per segment, with tROAS bidding that pushes budget toward the members returning real demand.

3

Track every lead per dealer

GA4, Google Tag Manager and Enhanced Conversions attribute each lead to the right member. Every dealer sees what the shared budget bought them.

Use case: buying-group retailer

Google Ads run across a whole dealer network

The client

United Buyers Group (We Love Fire) runs campaigns across its member dealers.

A named, operator-verified buying-group retail network, not a generic case.

The setup

Campaigns are split by member territory, so dealers stop competing for the same clicks.

GA4 with Enhanced Conversions attributes every lead to the right dealer.

The result

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Each member sees what the shared budget bought in their own market.

Proof

Same lead-gen mechanism, named clients across verticals.

Entreprises MST

Qualified leads versus their baseline.

Pretech

Qualified leads versus their baseline.

Comairco

−39%

Cost per qualified lead, HVAC distribution.

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Client reviews

Ten years in, clients still renew a no-contract retainer

img Media has supported us for over 10 years. Impeccable service, great integrity, always listening and always ready to act.
RSRobert Ste-MarieGoogle review
Our Google Ads landing pages perform much better since we started working with them.
NBNaomi BurneyGoogle review
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Scope of work

What a buying-group engagement covers

Territory-split campaigns

Search, Performance Max and Demand Gen built per member territory, with tROAS bidding to chase qualified leads, not clicks.

Scope my dealer campaigns →

Per-dealer attribution

GA4, GTM and Enhanced Conversions set up so every lead is tracked back to the right dealer, with member-level reporting.

See how tracking works →

Landing pages per territory

Paid-traffic landing pages built per dealer or region inside the MaxV™ methodology, never sold as a standalone service.

Scope my landing pages →

Google Ads only, on purpose

This engagement is Google Ads end to end. We don't sell SEO; Meta Ads is available as a separate service if you need it.

Get my network quote →
Our commercial model

Flat retainer, no contract

One monthly retainer covers Google Ads across your whole member network, with spend you can see per dealer. No lock-in. The pricing for a multi-dealer engagement is scoped to the number of members and territories you cover, so you get an exact number once we map your network. [CONTENT NEEDED — exact or starting price]

  • Google Ads run across your network: Search, Performance Max and Demand Gen
  • MaxV™ method with paid-traffic landing pages built in
  • Per-dealer attribution with GA4, GTM and Enhanced Conversions
  • Member-level reporting that shows where each dealer's budget went
  • No contract: you keep the account and the data
Request my group quote
FAQ

Buying-group questions, answered before the call

Who owns the Google Ads account?+

You do. The account, the campaigns, and the data belong to your group, always.

How are leads attributed to individual member dealers?+

Every conversion is tracked per dealer with GA4 and Enhanced Conversions, geo-structured by member territory.

Can each member get their own reporting?+

Yes, member-level reporting shows each dealer exactly what the shared budget bought in their territory.

Can we start with a subset of dealers?+

Yes, you can launch with a few member territories first and add dealers as the network expands.

What happens if we stop?+

There is no contract, so you can stop any month and keep the account and all of its data.

Do you also run our SEO or social?+

No, this engagement is pure-play Google Ads end-to-end; SEO is not offered, and Meta Ads is available as a separate service.

Get a quote scoped to your member network

  • See where shared budget leaks before you commit to anything
  • Flat retainer, no contract, Google Partner agency
  • Service in French and English

Ready to get started?

Tell us about your goals and we’ll take it from there — no obligation.

Request a quote