MaxV™ campaign architecture splits Search, Performance Max and Demand Gen by member territory. GA4 with Enhanced Conversions attributes every lead to the right dealer, so each member sees exactly what the shared budget bought.
$1.2M
Google Ads managed / month
When a buying group runs a single group-wide Google Ads campaign, every lead lands in one shared pile. The campaign cannot say which member dealer that lead belongs to. The leak is not bad ads. It is structure that was never built for a network.
Leads arrive unattributed, so no member can claim them or follow up first.
Members fund a shared or co-op budget but never see what their share actually bought.
Member territories overlap in some markets and go completely dark in others.
You share your member list and their territories. We build a campaign architecture split by member territory, so no dealer's zone overlaps another's and no zone goes dark. → every member territory is covered, none compete with each other
Each territory segment gets its own Search, Performance Max and Demand Gen campaigns, run on target ROAS bidding. Google's algorithm optimizes toward value within each member's zone, not across an undifferentiated blob.
GA4, Google Tag Manager and Enhanced Conversions track each conversion back to the member who received it. When a board member asks what the shared budget bought their store, you have the number.
Your campaigns send clicks to pages designed for paid traffic. Page optimization is part of the MaxV™ methodology, not a separate line item, so campaigns and pages improve as one system.
Entreprises MST
3×
Qualified leads tripled. The same campaign-structure-plus-tracking mechanism this page describes, in another vertical.
Pretech
3×
Qualified leads tripled here too. A second vertical, the same lead-gen mechanism, the same result.
Comairco · HVAC manufacturer and distributor
−39%
Cost per qualified lead. Qualified is the word that matters: leads sales teams could actually work, not raw form fills.
United Buyers Group (We Love Fire)
[CONTENT NEEDED]
Operator-verified result figure for the United Buyers Group engagement pending. Client named with permission.
“IMG Media has supported us for over 10 years. Impeccable service, great integrity, always listening and always ready to act.”
Your buying group does. The Google Ads account, the conversion data and every lead belong to you, and you pay Google directly for the ad spend. Nothing is held hostage in an agency account.
Every conversion is tracked per dealer with GA4, Google Tag Manager and Enhanced Conversions, matched to the member territory each campaign serves. No lead disappears into a group-wide total.
Yes. Member-level lead reporting shows each store exactly what the shared budget bought in its territory — which usually ends the 'what did we get for our money' debate at member meetings.
Yes. The MaxV™ architecture splits campaigns by member territory, so a first group of dealers can launch on its own and additional territories can be added as members opt in.
You walk away with everything. There is no contract, the retainer is flat and month to month, and the account, the data and the leads stay with your group when you leave.
No. This engagement is Google Ads end to end, and that focus is the point. SEO is not offered, and Meta Ads is available as a separate service from the same team.
Before you commit to anything, you get a concrete read on your account: what Google is learning from your conversion signals, and where shared budget leaks between dealer territories.