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Google Ads for Retailers
5.0 ★Google · Google Partner · $14M managed/yr

Google Ads for Retailers: One Strategy for Walk-Ins and Online Sales

Your revenue arrives at the register, in the cart and over the phone. MaxV™ blends in-store attribution, call tracking and Enhanced Conversions into one value signal, so your campaigns bid on total revenue, not just the cart.

What MaxV™ management covers

Retail isn't eCommerce or lead gen. It's both, in the same account.

Register revenue counted

In-store attribution brings register sales into your Google Ads account so bidding isn't blind to what shoppers spend on the floor.

Phone revenue counted

Call tracking adds phone-order revenue to the same conversion stream, so calls aren't invisible to your campaigns.

Online revenue counted

GA4, Google Tag Manager and Enhanced Conversions capture every cart transaction with clean, durable data.

One blended value signal

All three paths merge into one blended conversion value. Performance Max and Search bid on total revenue, not whichever conversion is cheapest.

Choose your vertical

Which kind of retailer are you?

Local Retail — customers nearby are searching right now

Turn local intent into walk-ins and calls. Local features in PMax, call tracking and in-store attribution put your store in front of buyers within driving distance, then count what they spend at the register.

Buying Group — part of a buying group like UBG?

Run coordinated campaigns with lead routing across member stores, so each dealer gets demand from their own territory instead of bidding against the rest of the network.

Proof

Retail results we can name

Beautysense · beauty & cosmetics eCommerce

+300%

ROAS growth for a retail eCommerce account, with campaigns bidding on value rather than raw clicks.

Hitchweb · auto parts eCommerce

+25%

Revenue growth year over year, driven by margin-based tROAS bidding.

United Buyers Group · We Love Fire

UBG

Named buying-group retail network running coordinated campaigns with lead routing across member stores.

Local retail · walk-ins

[CONTENT NEEDED]

[CONTENT NEEDED: one named local-retail walk-in result, with a metric such as store visits, calls or in-store revenue lift]

The difference

Your busy season shouldn't raise your agency's fee.

Typical agency
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Pricing model
A percentage of your ad spend — fee grows when budget grows, results or not
A flat monthly retainer — fee stays the same whether you spend more or less
Peak season
Scale the budget for the holidays and the agency fee scales right along with it
Scale up for the rush, pull back in quiet months — the extra budget goes into your ads, not the fee
Agency motivation
Your spend. A bigger budget means a bigger invoice, whatever it returns
Your margin. MaxV™ bids on blended register, cart and phone value — growth means revenue, not just spend
Landing pages
Often out of scope, or quoted as a separate project on top of the management fee
Tuned inside the retainer — no extra project
Retention mechanism
The contract. The relationship can outlive the results because the paper says so
The results. No contract means retention is earned every month — clients have stayed 10+ years on those terms
Exit terms
Check your agreement first — multi-month lock-ins and exit clauses are common
Leave any month. No contract means there is no exit clause to negotiate
FAQ

Retail Google Ads, asked plainly

Am I locked into a contract?+

No. You work with IMG Media on a flat retainer, no contract, and you can leave any month. A no-contract agency has to re-earn your business every month, and a flat fee never inflates just because your ad budget grows.

Can Google Ads drive actual store visits, not just clicks?+

Yes. Local features inside Performance Max paired with store-visit and call conversion tracking reach nearby shoppers and count visits and calls. Those signals feed MaxV™'s blended value so foot traffic counts in the bidding.

I sell online and in-store. Which path should I follow?+

The local retail path. If your revenue mixes the register, the cart and the phone, pick the local retailer card above. A pure online store with no physical location is better served by the eCommerce page.

What is a buying-group retailer program?+

Coordinated Google Ads campaigns across a network of member stores, with each lead routed to the right location. IMG Media runs this model for United Buyers Group (We Love Fire). The buying-group card above has the full breakdown.

Do you also handle my SEO or social ads?+

This offer is Google Ads end to end: Search, Performance Max, Demand Gen and all the tracking behind them. SEO is not a service we sell. Meta Ads is available from IMG Media as a separate service outside this retainer.

Are you a certified partner?+

IMG Media holds current Google Partner status. You can meet the team behind the retail accounts at our about us page.

Get a custom quote for your retail account

Audit first, then a flat-rate quote — a concrete read on your conversion signals and where spend leaks between the register, the cart and the phone. No commitment.

Get my free retail Ads audit