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Google Ads for eCommerce
5.0 ★Google · Google Partner · $14M managed/yr

Google Ads for eCommerce That Bids to Your Margins, Not Just Clicks

Search, Performance Max and Demand Gen stacks with tROAS targets set by product margin, category and season. Built on GA4, GTM and Enhanced Conversions tracking that is verified before your spend scales. Because a 4x ROAS on a 15%-margin SKU still loses money.

What MaxV™ management covers

The stack: Search, PMax and Demand Gen, tuned to tROAS by margin

Your tracking and feed get audited before a dollar of new spend

GA4, Google Tag Manager and Enhanced Conversions are checked and fixed first, along with your product feed, so every decision after this rests on numbers you can trust.

Your campaign stack is built around your catalog, not a template

Search, PMax and Demand Gen campaigns are split by priority, region and product line. You can see which products get budget, where, and why, instead of one opaque catch-all campaign.

tROAS targets are set by margin, category and season

A single blanket ROAS target treats a 15%-margin SKU and a 60%-margin SKU the same; per-category tROAS targets do not. Your targets follow your actual margins and shift with the season.

Paid landing pages improve and reporting speaks in revenue

The pages your ads send traffic to are optimized inside the same methodology. Reporting answers the only question that matters: what did the spend return in revenue, not clicks or impressions.

Choose your vertical

Built different by catalog: pick your store type

Beauty & Cosmetics — Your margins swing by SKU and season

PMax and Demand Gen stacks with tROAS set per SKU margin, so your hero products carry the budget through every seasonal peak instead of a blanket target flattening them. Beautysense: ROAS +300%.

Auto Parts & Industrial — Your feed is the hard part

Complex product feeds built right, tROAS set by part category, and campaigns that separate B2B fleet buyers from weekend DIY customers instead of mixing them. Hitchweb: revenue +25% YoY.

Tracking & Attribution — You can't bid to margin on bad data

GTM, GA4 and Enhanced Conversions set up and verified before spend scales. This is the foundation every account gets first, whatever you sell.

Proof

Proof · In a Client's Words

Beautysense

+300%

ROAS growth for a beauty eCommerce store, cited exactly as measured.

Hitchweb

+25% YoY

Revenue growth year over year for an auto parts eCommerce store.

Naomi Burney

5 stars

Google review: 'Professional, responsive and highly competent team. Our Google Ads landing pages have been performing far better. I recommend them without hesitation.'

The difference

Two fee models. Only one has to earn your account every month.

Typical agency
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What is the agency paid on?
A percentage of your ad spend. The fee rises when your budget rises, whether results follow or not.
A flat monthly retainer, no contract. Your fee stays the same when your budget scales.
What happens when you scale spend?
The agency's fee scales with it. Recommending a bigger budget is always in its own interest.
Your fee does not move. A budget increase happens only when the margin math supports it.
What counts as success?
A blanket ROAS number. A 4x ROAS on a 15%-margin product can still lose you money.
Margin. tROAS targets are set by product margin, category and season, so the account answers for profit, not a vanity multiple.
Who do you actually talk to?
Often an account manager who relays your questions to whoever runs the campaigns.
The people running your account, with a partner overseeing every file. You keep full access to your own account.
What does management cost?
It depends on what you spend that month, which makes it hard to budget for.
[CONTENT NEEDED: published retainer starting price or range]
What if you want out?
Check the agreement. Multi-month commitments are common in agency contracts.
Leave any month. The account, the data and the tracking setup stay yours either way.
FAQ

PMax, contracts and small catalogs: straight answers

Isn't Performance Max a black box?+

Not here. Search, PMax and Demand Gen are split into stacks by priority and product line, each fed by your own first-party tracking, so you can see which products and targets drive revenue anytime.

Am I locked into a contract?+

No. You pay a flat monthly retainer with no contract and can leave any month. An agency with no contract has to re-earn your account every single month with results, not paperwork.

My catalog is small and my margins are thin. Does tROAS still work?+

Yes. Targets are set by margin and category, not volume. A small catalog means fewer, tighter stacks, not a watered-down system. Each category gets a target that prices in what you actually keep.

Can I trust the ROAS in your reports?+

Numbers come from GA4 and Enhanced Conversions verified before spend scales, not a private dashboard. Everything lives in your account so you can audit every figure yourself, whether you stay or go.

Are the results you cite real?+

Yes, and they are named so you can verify them: Beautysense grew ROAS by 300%, and Hitchweb grew revenue 25% year over year. Figures are cited exactly as measured, no rounding up.

Who actually runs my account?+

A partner oversees every account, so the people you talk to are the people inside the campaigns, not an account manager relaying messages.

Get a margin-level read on your store's account

Free audit of your account, feed and tracking — the quote comes with the audit, not before it. No contract to sign.

Get my flat-retainer quote