Google Ads for eCommerce that bids to your margins, not just clicks
Search, PMax and Demand Gen stacks with tROAS targets set by product margin, category and season, built on GA4, GTM and Enhanced Conversions tracking that's verified before we scale spend.
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Google Ads for eCommerce | Margin-Based tROAS Management
eCommerce Google Ads managed to margin: Search, PMax & Demand Gen stacks with tROAS by product line, on GA4 & Enhanced Conversions. Flat retainer, no contract.
Search, PMax and Demand Gen, tuned to tROAS by margin
Audit before spend
Your tracking and product feed get checked before a dollar of new budget goes out. GA4, GTM and Enhanced Conversions are verified first, because margin bidding fails on bad data.
Build the stack
Search, Performance Max and Demand Gen campaigns get built per priority, region and product line. You see the structure and the reasoning, so PMax never hides the levers from you.
Set tROAS by margin
Target-ROAS gets set by product margin, category and season, not one blanket number. A single ROAS target treats a 15%-margin SKU and a 60%-margin SKU the same; per-category tROAS does not.
Margin bidding only works when your conversion data is right
Smart Bidding learns from the signals you feed it. We verify GA4, Google Tag Manager and Enhanced Conversions before we scale spend, so tROAS targets bid on real revenue, not on broken or double-counted conversions.
Clean GTM container
Tags audited and de-duplicated first, so one purchase counts once, not twice.
GA4 ecommerce events
Purchase and revenue events firing correctly across your checkout, with value passed through.
Enhanced Conversions
Stronger first-party signals feed Smart Bidding the data it needs to bid to your margins.
Revenue you can trust
When the data is right, the numbers in your reports match the orders in your store.
Verified before we scale
Tracking gets checked first. Budget only goes up once the conversion signals hold.
Is your store's real problem the data, not the campaigns?
See how we set up GA4, GTM and Enhanced ConversionsStores you can ask about us
Our Google Ads landing pages have performed far better since we started working with them.
A client for more than ten years. Impeccable service and great integrity.
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Flat retainer, no contract vs. percentage of spend
PMax, contracts and small catalogs
Isn't Performance Max a black box?+
You keep the levers visible. We split spend across Search, PMax and Demand Gen by priority and product line, so PMax never runs as the whole account. First-party tracking through GA4, GTM and Enhanced Conversions shows what each part is actually buying. A partner oversees the account directly, so you see the real numbers, not a summary.
Am I locked into a contract?+
No. Flat retainer, no contract. We re-earn the mandate every month instead of relying on a commitment to keep you. See how the model works on our flat retainer and no-contract policy page.
My catalog is small and my margins are thin. Does tROAS still work?+
Yes, because targets are set by margin and category, not volume. A single blanket ROAS target treats a 15%-margin SKU and a 60%-margin SKU the same. We set tROAS per category and season so thin-margin lines bid to protect profit and your stronger lines scale. That logic holds whether the catalog is large or small.
Can I trust the reported ROAS?+
The numbers are only as honest as the tracking under them. We verify GA4, Google Tag Manager and Enhanced Conversions before scaling spend, so the revenue Google reports matches what lands in your store. The setup is detailed on our GA4, GTM and Enhanced Conversions setup page.
Who actually runs my account?+
A partner oversees every account, not a rotating junior. Nathanaël Morin and Martin Genesse stay close to the work, with clear follow-ups and fluid communication. Meet the team and check our Google Partner credentials.
Get a margin-level read on your store's account
- ✓See what Google is learning from your conversion signals
- ✓Spot where spend leaks before you commit to anything
- ✓Flat retainer, no contract, Google Partner. Available in French and English
Ready to get started?
Tell us about your goals and we’ll take it from there — no obligation.
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